Features
Everything your assistant does in every plan, plus the add-ons you can switch on whenever you’re ready.
Your customer book
And every one of those conversations becomes a customer in your own customer book: their name and number, what they ordered, and the birthdays and anniversaries behind each cake. No spreadsheets, and no scrolling back through old DMs.
The customers you’ve already baked for are often your easiest next orders.
Your customer book is included in every plan. Birthday & anniversary reminders are an add-on, sent only to customers who agree to hear from you.
Works where your customers already are
Your assistant can answer on every channel, and every conversation lands in one organized inbox. Instead of checking five different apps, you check one. Instagram, Facebook, WhatsApp, text and website chat are all included, in English and French.
Every channel · one inbox · every detail gathered
No website? Just an Instagram page? That's fine. Your assistant works with the accounts you already have. If you'd like a website too, the website add-on gives you a custom site that introduces your cake business, with your menu, gallery, about and contact pages, and your assistant built in.
Order forms vs. messages
Replying “please fill out my order form” feels organized. For a customer on their phone in Instagram, it’s homework. Plenty never tap the link. They just message the next cake maker.
of people prefer messaging when they contact a business.
Kantar for Meta, 2025of people who start an online form on their phone don’t finish it.
Zuko, 2025fewer people complete a 10-question form than a 3-question one.
Typeform, 2025Your assistant does the job of an order form, inside the conversation. The customer gets a chat. You get a complete order.
Sources: Kantar for Meta, “The State of Business Messaging” (2025, 11,056 adults, 22 markets) · Zuko form benchmarks (2025, 47.5% mobile completion) · Typeform lead capture form report (2025)
You stay in control
Not every inquiry should be handled automatically. When something needs your judgement, the assistant hands the conversation to you, with everything it has already gathered.
You decide where the line is, and you can jump into any conversation at any time.
She'd like a five-tier cake with hand-painted sugar flowers and a matching dessert table. That's outside the standard menu, so I've passed it to you.
Add-ons
Everything above comes with every plan. Add-ons are like toppings: switch on only the ones you want, whenever you want, and we set each one up for you.
Most cake shops need a deposit to confirm an order. Once you approve a request, your assistant sends a secure deposit link, and the date is only locked in once it’s paid.
After pickup, happy customers get a friendly ask to leave a Google review. More five-star reviews, without you having to ask.
Every birthday and anniversary order is remembered. Next year, the customer gets a friendly reminder before they’ve thought about where to order.
After gathering the basics, your assistant books couples into a free consultation on your calendar.
Your assistant already speaks English and French. Add another language, like Spanish, Punjabi or Cantonese, and it replies in whichever one the customer writes in.
Your assistant checks your production calendar and only offers dates your kitchen can actually take on.
Let the world find you, not just your Instagram followers. A clean, fast custom website with your menu, gallery and contact pages, and your assistant built in.
Not sure which ones you need? We’ll recommend the right add-ons on your onboarding call and set them up for you.
Book your callProtects your calendar · add-on
With the production calendar add-on, your capacity is built in. When a customer asks for a date, the assistant checks how much room you really have first.
What actually changes
Nothing about the cakes changes. What changes is the hours around them: answering the same question in five different apps, chasing missing details, and the orders that quietly go to whoever replied first.
More orders booked. And your hours back.
Back into the cakes. Back into the business. Back into an evening that actually ends.
Your customers get answers in seconds, so the order comes to you instead of the next cake shop on their list. Your calendar stays protected, and you only step in when your expertise is needed.
Live in 48 hours · free for 30 days · then from $149 USD/month · cancel anytime
You bake the cakes. We handle the messages.